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Whether you are working with
signage for a new or established business, it is important to make the
right choices in design, size, type, style, and placement of your signage.
Here are some questions to consider before you get started:
What is the primary purpose
of your sign? Let us work with you to be certain that your signage
reflects the nature of your business, your corporate style, the
surrounding marketplace, and your objectives such as: enhancing your
advertising, providing direction, establishing a presence, building an
identity, or simply branding your name and logo.
What size of sign are you looking for? - At Eddie Edwards Signs, we
will work with you to help consider the size and dimensions of your sign.
A long and thin fascia sign for a store front will require different
treatment than a tall and narrow sign on the side of a building. It is
important to remember that the use of space in a sign is to provide clear
and concise communication. The right size and layout is essential.
Who will see your sign? What is the viewing distance? Include
only the most essential information in your signage. Effective signs
use only a few well-chosen colors with reader-friendly fonts (type
treatments) all designed around the size and style of your sign to provide
easy-to-read, easy-to-notice signage that conveys your message clearly.
What about the use of light? Lighting can help make your sign
visible in the dark, and can also create attractive effects such as
shadows and other distinctions. Backlighting or other effects may be an
enhancement to your signage depending on its location and your objectives.
Our design professionals can help you in making that decision.
What is the best material for your sign? - Signs by Eddied Edwards
Signs are durable, lightweight and may be made from various plastics,
extruded aluminum systems, acrylic polyurethane coatings and special durable PVC
films and inks. We can also help you with traditional signs made from
hardwood and composite boards with the proper finishing of the wood to
ensure durability and resistance to all types of weather.
How will your artwork be provided? At Eddie Edwards Signs, the
artwork design with required technical specifications is available from
our design team. Let us work with you one-on-one to develop the
artwork and materials that will work best for your sign.
What is the budget you
have set aside for your signage? Let us provide you with signage of
the very best quality at an affordable cost that returns the most from
your signage investment.
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Common Sign Terminology
Cone of Vision:
The area that is clearly visible to a driver, generally described as a
"fan-shaped envelope" preceding the driver.
Daily Effective Circulation: The average number of daily potential
exposures to a display or group of signs. DEC is determined by counting
only those vehicles traveling toward the face of the sign and then
multiplying that number by the average number of people per car during the
hours the sign is visible.
Embellishments: Letters, graphics, mechanical devices, fiber
optics, lighting, cutouts, extensions, structure coverings, vicinity
landscaping or any other special-effect addition to a sign that will
enhance its appearance and effectively communicate its message.
Face: The surface area of a sign on which the advertising message
is displayed.
Full-Service Sign Companies: Sign companies that complete the
entire signage project, including site survey and sign design,
engineering, manufacturing, permitting, installation, and maintenance.
Logo: A design or symbol that represents a product, identity, or
service.
Push-Through: Copy or logo that is cut from a substrate as thick or
thicker so that the substrate's thickness extends.
Raceway: An electrical enclosure that may also serve as a mounting
structure for the sign.
Reveal: An indented detail on a sign.
Right of Way: The land on which a public thoroughfare is located
and certain lands adjacent thereto. Permanent commercial signs are
generally located on private land adjacent to the public right of way.
Signature Building: A building architecturally designed and/or
painted or decorated to reinforce a traditional sign’s message or display.
Signcentric Design: Building or site that makes the on-premise
signage the prominent visual feature of the building or site.
Transformer: Electrical equipment that converts input voltage and
current to a different output voltage and current.
UL: Underwriters Laboratories, Inc., a nationally-recognized
testing laboratory.
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